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For 33 years, we’ve been entertaining audiences in greater Hartford. Our “Shakespeare under the Stars” program has become a staple summer event, attracting a diverse and growing crowd.

Due to last season’s record-breaking attendance, we’re expanding to two productions this July 10 – August 4, 2024: Hamlet and The Taming of the Shrew!

We’re seeking sponsors—businesses and individuals—to help fund our productions while also promoting their goods and services to our audience. Capital Classics is non-profit 501(c)(3) organization that provides:

  • Affordable, accessible and engaging classical theater to the greater Hartford community;

  • Job opportunities and training to CT-based performers, artists and technicians

  • Donations are tax deductible and 100% of your support goes to the production costs.

And, how about the economic impact of our Festival? For every $1 our audience spends on tickets, they spend $10+ in Greater Hartford on things like gas, food, drinks, picnic equipment, clothes, baby sitters, and more.

Reach Our Growing Audience

Promote your company to our audience with a sponsorship of the Greater Hartford Shakespeare Festival, which attracts a faithful and growing audience —many return each year. The majority are mid-career or retired professionals who live and work in greater Hartford (the majority reside in West Hartford, Avon, Simsbury, and Farmington). We also attract many families with children and newcomers to the theater. A sponsorship is also a wonderful way recognize or honor a loved one by supporting our Festival and the arts in Greater Hartford.

Our estimated audience for our 2024 Festival is 4,500!

Sponsorship Levels & Benefits

Daily Sponsor: $500
(1 performance)

  • Listing in Festival program (seen by 4,500)

  • Link to company website from CapitalClassics.org (seen by 15,000)

  • Company name/logo featured on sponsorship sign at performance site (seen by 4,500)

  • Curtain speech “shout out” to audiences regarding business or services at sponsored performance (seen by 225 per)

  • Social post acknowledging support on day of sponsored performance

  • 4 complimentary tickets


Weekly Sponsor: $2,500
(5 performances)

  • Listing in Festival program (seen by 4,500)

  • Link to company website from CapitalClassics.org (seen by 15,000)

  • Company name/logo featured on sponsorship sign at performance site (seen by 4,500)

  • Curtain speech “shout out” to audiences regarding business or services at 5 sponsored performances (seen by 1,125)

  • Social post acknowledging support on day of sponsored performances

  • 8 complimentary tickets


Feature Sponsor: $5,000
(10 performances; 2 weeks)

  • Listing in Festival program (seen by 4,500)

  • Link to company website from CapitalClassics.org (seen by 15,000)

  • Company name/logo featured on sponsorship sign at performance site (seen by 4,500)

  • Curtain speech “shout out” to audiences regarding business or services at 10 sponsored performances (seen by 2,250)

  • Social post acknowledging support on day of sponsored performances

  • 10 complimentary tickets


Festival Sponsor: $10,000
(20 performances; 4 weeks)

  • Listing in Festival program (seen by 4,500)

  • Link to company website from CapitalClassics.org (seen by 15,000)

  • Company name/logo featured on top line of sponsorship sign at performance site (seen by 4,500)

  • Curtain speech “shout out” to audiences regarding business or services at 20 sponsored performances (seen by 4,500)

  • Social post acknowledging support on day of sponsored performances

  • 14 complimentary tickets

  • Company name listed in press releases to New England media outlets

  • Company name listed on hundreds of posters, if committed by June 1

Capital Classics is non-profit 501(c)(3) organization that provides high-quality classical theater to the greater Hartford community and jobs to CT-based performers, artists and technicians. All donations are tax deductible, and 100% of your support goes to the production costs.